Here's A Summary Of The Most Important Digital Media Findings For 2020

Here Is A Summary Of The Most Important Digital Media Findings For 2020


In every country that surveys were conducted, coronavirus has dramatically raised the amount of news read by major media. There has been a significant rise in news on television and online news. The majority of people have now identified the television channel as their primary source of news. It is a brief respite from the picture of steadily declining news consumption. Because of lockdowns, it is becoming more difficult to distribute newspapers in physical format, the number of readers has declined. This is almost certain that the transition towards digital publishing will be accelerated. The use of social media as well as online has increased significantly in a variety of countries. WhatsApp has seen the greatest growth with an increase of around ten percentage points in certain countries. In addition, more than half (51 percent) of the people surveyed used some form of an online, either closed or open group to share information and take part in a local support group.

In April of 2020, the level of trust was fairly high across all countries with regard to the media coverage of COVID-19. It was similar to the national governments, and much higher than that of individual politicians. Regarding COVID-19 information and trust, the trust of the media was more than twice that of social networks, video platforms as well as messaging services. The concern that people have about false information is still high, according to the bigger data set we gathered in January. Nearly half of the worldwide sample expressed concerns about the authenticity or accuracy of the internet's news content prior to the outbreak of coronavirus. While domestic politicians are most often cited as the source of misinformation , those who consider themselves right-wing, such as in the United States, are more likely to not blame the media. Facebook is seen almost everywhere as the primary source for disseminating inaccurate information. WhatsApp is however more accountable in places like Brazil as well as Malaysia.

Our survey in January across all nations found that less than 4 of 10 (38 percent) considered the majority of news to be reliable. This is a drop of four percentage points in comparison to the same survey in 2019. 46 percent of respondents said they are confident in the news they read. The growing tensions and political divisions have led to a decline of trust in the public broadcasters which are under attack from both sides. Our research shows that 60 percent of people still prefer news that doesn't have a particular viewpoint and only 28 percent prefer news to support or reinforce their opinions. Although partisan preferences have slightly grown in America since 2013, the majority still prefer news that is neutral or objective.

52 percent of the population prefer news media to expose false claims that politicians make (29 29.9%) instead of ignoring them. People are less comfortable viewing political ads on search engines and social media than they are with TV ads. The majority of people (58 percent) prefer having platforms that block inaccurate claims, even though it means they are the ones who make the final decision. There have been significant increases in online journalism's payment rates across many countries, such as the United States (+14) and Norway (42 percent +8). However there has been a lesser rise in different markets. It is crucial to remember that in all the countries, most people do not pay for online news even though some publishers have now been able to report a "coronavirus spike".

Subscribing to the newsletter is an indication of confidence. The most important factor is the authenticity and quality of the information. Subscribers think they receive superior information. The majority of subscribers are happy with the information they get for free. However, we also see a significant amount of non-subscribers (40 percent USA and 50% UK) who feel that paying would be impossible. Paying more (e.g. Norway and the USA where a larger percentage of subscriptions go to big national brands, it's between a third and a half. A large portion of these countries is now adding their subscriptions, often by purchasing a specialist or local paper. For radio Unirea Romanian radio station. Their format is composed of 60 percent news from all fields, and 40 percent music. The most popular features that attract viewers are news programming from the county , as well as specialized programs, in addition to talk shows. These people are interested both in news, contests and interviews. However, they also like discussions as well as entertainment and musical performances.

Local newspapers and their websites remain the best source of information on an area or town in the majority of countries. They are accessed by 4 out of 10 (44%) every week. But we find that Facebook and other social media platforms are now used on average by nearly one-third (31 percent) for local information and news, which puts more pressure on businesses as well as their business models. The access to news is becoming more common. About 25% of people prefer to begin their news journeys through an app or a website across all nations. Generation Z, 18-24 year olds, have a weaker relationship with apps and websites. They're twice more likely than other people to use social media for news. For all age groups, the users of Instagram for news has doubled since the beginning of 2018 and is likely to surpass Twitter over the next year.

Publishers have been trying to make direct connections via mobile alerts as well as email to combat the move to other platforms. In the United States one in five (21%) access a news email every week, and for nearly 50% of them, it's their primary way of getting news. Northern European countries have taken longer to embrace news services via email. Only 10% of Finnish users use Finnish news via email. The number of users of podcasts has increased significantly over the last year, though coronavirus lockdowns might temporarily reverse this trend. In all countries the majority of respondents (50%) claim that podcasts give greater depth and comprehension than other forms of media. Spotify is now the leading podcast platform in several markets, topping Apple's Podcast application.

The majority (69%) of people surveyed believe that climate change is a serious problem. But there are vast variations in the opinions of Australia, Sweden, the United States, and Australia. The majority of this group is right-wingers and older. Younger groups are able to get more information on climate change through social media and by following activists like Greta Thunberg. Amazon Echo and Google Home are two examples of voice-activated intelligent devices that are continuing to gain popularity. In the UK the use of these devices for all purposes has increased from 14%-19 percentage to 19%, Germany from 7%-12% and South Korea from 9%-13%. Despite all this however, we find that news is utilized in extremely small amounts in all markets.